Mobile TV has become a reality offered on several mobile delivery systems. Among them is the Advanced Television System\r\nCommittee (ATSC) system formobile and handheld digital television services, known as ATSCMobile DTV or ATSC M/H, which\r\nhas moved from standardization to implementation. As the North American broadcast industry is preparing to provide Mobile\r\nDTV service to consumers, this work discusses important technical parameters that affect the TV service quality and capacity.\r\nSince additional error correction mechanisms were added to overcome mobile transmission problems, the available payload for\r\nM/H services is limited. This creates a need to efficiently use the available M/H bandwidth.The paper aims to optimize theMobile\r\nDTV service capacity while maintaining an acceptable perceived quality. It presents tradeoffs between several factors affecting\r\nservice capacity and signal robustness, which is prominent for designing Mobile TV broadcasting scenarios.
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